At Another Love, my role was defined by a multifaceted approach to digital asset management and creative direction. As the leader of the overall digital asset management strategy, I ensured a seamless coordination of visual content across various platforms. My responsibilities extended to managing detailed shot lists in Excel for the photo production process, streamlining the workflow for efficient and high-quality output. Taking the reins of advertising and e-commerce photo shoots, I produced and directed these sessions, actively contributing to the brand's visual identity. Beyond the lens, I orchestrated casting calls for models, contracted photographers, stylists, and secured ideal locations. Through a combination of strategic planning and hands-on involvement, I played a pivotal role in enhancing Another Love's digital assets and overall visual presence in the fashion industry.