During my tenure at Dear John Denim, I undertook a multifaceted role that included the management of their e-commerce business and the creative direction of their Fall 2018 campaign. As the overseer of the online retail operations, I ensured the seamless functioning of their e-commerce platform, providing customers with a smooth and efficient shopping experience. Simultaneously, I took charge of producing and conceptualizing the Dear John Denim Fall 2018 campaign, contributing to the brand's visual identity with captivating imagery. Additionally, I managed various aspects of digital marketing, including PPC, Google AdWords, and ads on Facebook and Instagram. Through a combination of strategic e-commerce management, creative direction, and digital marketing expertise, I played a pivotal role in enhancing Dear John Denim's online presence and brand visibility.