At Joe's Jeans, I orchestrated the scheduling of photo shoots and sourced essential materials, resources, and props for seamless production. My contributions extended to the creation of Joe's Jeans Men's Spring lookbook, where I played a hands-on role as a digital technician during lookbook photo shoots, managing image folders and ensuring meticulous image selection. Additionally, I collaborated closely with the Creative Director on a diverse range of projects, including e-commerce, editorial, and campaign shoots, contributing to the cohesive visual storytelling of the brand.