I played a pivotal role in shaping the Women's Fall 2022 collection. My responsibilities spanned the comprehensive coordination of the photo shoot production process, from scheduling and sourcing materials to managing resources and props essential for a successful shoot. Operating within our in-house studio, I orchestrated 8-10 person crews, ensuring that all brand and creative requirements were met seamlessly during shoots. In addition, I took charge of spearheading retouching coordination, fostering a smooth collaboration between in-house and offshore retouchers. Through my multifaceted involvement, I contributed to the successful visual representation of Joe's Jeans Women's Fall 2022 collection.