In my role at Pelle moda, I played a dual role as the manager of their e-commerce business and the creative force behind their visual content. Managing the intricacies of their online retail operations, I ensured a seamless and efficient e-commerce experience for customers. Simultaneously, I took charge of producing and conceptualizing all photo shoots, creating visually captivating images that became instrumental in enhancing Pelle moda digital presence. These images were strategically utilized across their website, email campaigns, and social media platforms, contributing to a cohesive and engaging brand narrative. Through a combination of strategic e-commerce management and creative direction, I played a crucial role in elevating Pelleccmoda's online retail and visual branding efforts in the competitive women's footwear market.