I spearheaded the development and execution of their Fall 2014 campaign, playing a dual role as both creative director and producer. In the realm of creative direction, I lent my vision to the photography teams, ensuring a cohesive and visually striking representation of the brand. Simultaneously, I took a hands-on approach in the production process by overseeing model selection, securing ideal locations, and collaborating with talented photographers. This comprehensive involvement allowed me to craft a campaign that not only showcased the footwear with flair but also encapsulated the essence of Radii Footwear's identity.