As the creative force behind Radii Footwear's Fall 2015 campaign, I undertook the role of creative director, meticulously crafting and conceptualizing every element of the campaign. From ideation to execution, I took charge of producing and directing all photo shoots, ensuring a visually compelling representation of the men's footwear line. This encompassed not only the creation of captivating imagery but also extended to shaping the overarching marketing campaigns for Radii Footwear.