At Radii Footwear, I took charge of the creative helm by developing and executing their Spring 2014 campaign, a project that allowed me to showcase my expertise in campaign strategy and direction. I creatively steered photography teams, ensuring the visual narrative aligned seamlessly with the brand's identity. In addition, I played a hands-on role in the production process, from hiring models to selecting set locations and photographers. My involvement extended beyond conceptualization to the practical aspects, ensuring a cohesive and impactful campaign that not only highlighted the footwear but also resonated with the target audience.