At Dear John Denim, I took on a range of crucial responsibilities with the goal of boosting our online presence and driving business expansion. From implementing a comprehensive social media strategy to strategically overseeing PPC campaigns and digital ads across various platforms such as Google AdWords, Facebook, and Instagram, I ensured our brand remained prominently positioned in the minds of our target audience. Moreover, I played a central role in crafting and executing email communication programs, effectively fostering customer relationships and fostering engagement. Continuously monitoring website performance and customer experience metrics, I fine-tuned site operations, pinpointed areas for enhancement, and put forward actionable strategies to propel sales growth.