At PelleModa, I took charge of developing and executing dynamic social media marketing strategies aimed at maximizing brand exposure and engagement. With a focus on growing our online audiences and increasing website traffic, I created and implement targeted campaigns tailored to our audience's preferences and behaviors. Utilizing A/B testing methodologies, I analyzed campaign performance, allowing us to refine our strategies based on insightful findings. Moreover, I managed the budget and strategy for our social media advertising campaigns, ensuring optimal allocation of resources for maximum impact. In addition, I oversaw our email campaigns, leveraging Google Analytics and Mailchimp metrics to optimize performance and drive conversions effectively. Furthermore, I was responsible for curating original content for our current website, social media platforms, and email campaigns, maintaining brand consistency and relevance across all channels.