HAUTELOOK / A NORDSTROM COMPANY

Digital Imaging
As a Digital Imaging professional, I have been responsible for managing, organizing, and monitoring media assets throughout the Hautelook website. A key aspect of my role has been prioritizing the department's workflow based on the photo studio schedule and sales calendar, ensuring timely and efficient delivery of assets.
In addition to overseeing media assets, I have played a crucial role in retouching seasonal marketing campaigns for Hautelook, Nordstrom, and affiliated promotional assets. This involved employing advanced retouching techniques to enhance the visual appeal of the campaigns and maintain brand consistency.
A significant part of my job has involved reviewing all photography-generated daily in the studios. I have been responsible for giving approval on crucial aspects such as hair and makeup, styling, and ordering re-shoots whenever necessary. This attention to detail and quality control has contributed to ensuring that all visual content meets the highest standards.
In collaboration with the art production team, I have assisted in art direction for 11 photography studios and photo production. This has involved providing creative input, ensuring adherence to brand guidelines, and maintaining a cohesive visual identity across all platforms.
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