I played a pivotal role in the establishment and growth of Sky Clothing's online presence, spearheading the development and execution of their e-commerce business from scratch. Beyond the technical aspects, I actively contributed to shaping the brand identity by producing compelling lifestyle images, campaigns, and social media content. Through a combination of strategic planning and creative input, I not only facilitated the seamless functioning of the online store but also played a key role in elevating Sky Clothing's overall brand image, fostering a visually engaging and marketable identity.